🇧🇫Burkina FasoWest Africa
RIMCO MOTORS launches CHERY brand in Burkina Faso with new Ouagadougou showroom
via Lefaso.net6 min read
RIMCO MOTORS officially launched the CHERY brand in Burkina Faso on June 4, 2026, marking a significant step in the group's regional expansion strategy and its ambitions in the West African market. The event included the inauguration of its renovated showroom in Ouagadougou. This move reflects RIMCO MOTORS' confidence in Burkina Faso's economic potential and its aim to contribute to the transformation of the automotive sector through innovation, service quality, and long-term investment. The launch was attended by partners, private sector actors, and public authority representatives, including the president of the special delegation of the municipality of Ouagadougou and the minister of industry, commerce, and crafts. Philippe Huart, operations director for RIMCO MOTORS Côte d’Ivoire and Burkina Faso, presented CHERY models like the Tiggo 2 Pro, Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 8 Pro, and Arrizo 5, highlighting their modern design, advanced technology, and high standards of comfort and safety. Rami Tueni, country director and branch manager for RIMCO MOTORS Burkina Faso, emphasized the company's commitment to the country's development beyond commercial objectives. CHERY, founded in 1997, is a leading Chinese automotive manufacturer and exporter, present in over 100 countries. RIMCO MOTORS, established in 2005, operates in nine African countries, distributing over twenty international brands. Headquartered in Abidjan, Côte d’Ivoire, RIMCO MOTORS is the regional automotive platf
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