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Orange Talents platform to support young Moroccan artists, gamers, and footballers
via Le Matin1 min read
Orange Talents is a new platform launched by Orange Maroc to identify, support, and promote emerging talents in music, football, and gaming across Morocco. The initiative includes Orange Music Talents, Orange Koora Talents, and Orange eSport Talents, with recognized ambassadors such as Asmaa Lemnawar for music, Brahim Diaz and Mehdi Amri for football, and XcharifX for gaming. According to No毛l Chateau, Consumer Director of Orange Maroc, the goal is to provide young people with visibility and help them gain public recognition. The program features the Orange Talents Fest, a summer festival touring cities like Agadir, Essaouira, Nador, and Tangier, culminating in a grand finale in Casablanca at the end of August. These events will host freestyle football competitions, gaming tournaments, concerts, and public entertainment. Ibtissam Khazraji, Brand and Commercial Communication Director of Orange Maroc, stated that the tour aims to bring joy and passion for football, gaming, and music to various Moroccan cities. Ten selected young musical artists will receive comprehensive support, including artistic residencies, song production, and media visibility. The gaming winner will join Team xProjekt, and the freestyle football winner will be mentored by Mehdi Amri. Orange Talents seeks to create a national ecosystem that transforms talent detection into a pathway for professionalization for Moroccan youth.
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This summary was AI-generated from a story originally published by Le Matin.
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