馃嚥馃嚘MoroccoNorth Africa
Morocco's potential as a major African music hub highlighted by AFRIMA
via Le Matin9 min read
The All Africa Music Awards AFRIMA is celebrating its 10th edition, marking a decade of building Africa's largest platform for music and creative industries in partnership with the African Union Commission. AFRIMA has celebrated thousands of artists, fostered continental cooperation, and contributed to African music's growth as a cultural export. Notable success stories include Wiyaala from Ghana, Shyn from Madagascar, and Nikita Kering from Kenya. AFRIMA's work extends beyond awards, focusing on seven strategic pillars: the Awards ceremony, Music Festival, The AFRIMA Kreative Academy Taka, Music Business Hub, talent discovery and promotion, policy debate and advice, and advocacy. Future ambitions include training 1.2 million young African creatives through Taka over the next five years and strengthening the African music value chain via the Music Business Hub to boost GDP and exports. Morocco was chosen as a strategic stop for the "Road to AFRIMA 2026" tour due to its dynamic cultural and creative economy, its role in connecting Africa with Europe, the Middle East, and the global diaspora, and its commitment to music and cultural diplomacy. AFRIMA has collaborated with Moroccan institutions since 2015, with recent meetings including the Minister of Youth, Culture and Communication, the Vice-President of the Casablanca-Settat region, and the Director General of the Moroccan Agency for International Cooperation AMCI. Moroccan artists have achieved significant success at AFRIMA
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