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Morocco promotes tourism on Sphere Las Vegas Exosphere in partnership with Expedia Group
via Le Matin2 min read
Morocco's National Tourist Office ONMT, in collaboration with Expedia Group, launched a promotional campaign on the Exosphere of Sphere Las Vegas. For several days, the LED screen displayed the colors of Morocco and the "Visit Morocco" brand, providing significant visibility for the destination in Las Vegas. This initiative, executed with Expedia's E Studio creative teams, aims to transform tourism promotion into a global visual experience. The campaign coincides with the lead-up to the 2026 FIFA World Cup, partly hosted in the United States, leveraging the increased exposure from the Atlas Lions' athletic performances. This operation is part of a three-year strategic partnership between ONMT and Expedia Group, focusing on attracting new markets, particularly in the United States, the United Kingdom, and France. The agreement includes a 360-degree marketing strategy utilizing premium media and branding efforts across Expedia's platforms to strengthen Morocco's image. Through its presence on the Exosphere, Morocco aims to establish itself in innovative global tourism spaces and position the Kingdom as a leading tourist destination for the coming decade.
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