Ecobank Burkina mobilizes ten branches to promote local content and women's entrepreneurship
Ecobank Burkina organized "ELLEVER Market Week," a six-day commercial showcase across ten of its branches, to promote products made or processed in Burkina Faso and artisanal creations. The initiative provided 22 women entrepreneurs with presentation spaces within the bank's network, attracting 3,300 visitors. This allowed participants to present their products to new audiences, engage with potential customers, and enhance their commercial visibility. Representatives from participating companies, such as VOXELL Group and DIVINE AGRO, highlighted the event's role in increasing visibility, creating new business contacts, and opening collaboration prospects. Noélie Cécile Tiendrébéogo, General Manager of Ecobank Burkina, stated that by opening its agencies to women entrepreneurs, the bank aims to leverage its network to support Burkinabe products and expertise, emphasizing that local content development also involves connecting businesses with consumers and new markets. This initiative is part of the pan-African ELLEVER program by Ecobank Group, which supports women-owned or led businesses through financing solutions and non-financial services like training, mentorship, networking, and market access. Ecobank Burkina's ELLEVER portfolio includes over 2,000 clients, with 1,700 women, of whom approximately 200 have received training and 103 have obtained financing totaling over 18 billion FCFA by the end of December 2025. The program acknowledges that while financing is crucial, st
