Lagos advocates for increased African ownership in the creative economy
via Punch Nigeria2 min read
The Lagos State Government is calling for a shift from global recognition of African creative output to greater ownership and economic value creation within the continent's creative sector. Idris Aregbe, Special Adviser to the Lagos State Governor on Tourism, Arts and Culture, made this call at the SHOWBIZ101 Workshop 2026. He emphasized the need for sustainable businesses, stronger intellectual property protection, and increased investment in the industry. Aregbe highlighted that Africa's growing influence in music, film, fashion, storytelling, and digital content should translate into measurable economic benefits for creators. He stated that the next chapter must focus on building sustainable businesses, creating jobs, protecting intellectual property, attracting investment, and ensuring African creatives fully benefit from their work. Lagos State views the creative economy as a key driver for economic growth, tourism development, youth empowerment, and global influence, extending beyond just entertainment. The administration of Governor Babajide Sanwo-Olu is committed to strengthening Lagos' position as a leading creative and cultural hub by fostering an environment that supports innovation, investment, and talent development. Aregbe commended bridgeAFRIC, the workshop organizers, and acknowledged the support from the Government of France and other partners for advancing Africa's creative vision. He encouraged young creatives to embrace learning, collaboration, and discipl
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