Ivorian Intellectual Property Office strengthens Ivorian businesses for digital challenges

This initiative aimed to enhance the skills of 17 entrepreneurs, innovators, and project leaders in strategic areas of intellectual property, innovation, and business development. The Clinique PI is a practical support program with modules designed to help businesses integrate intellectual property into their growth strategies. Following sessions on intellectual property fundamentals, strategic diagnostics, and business audits, the third phase focused on digital transformation, competitiveness, and growth financing mechanisms.

The first day, themed "Protecting innovations and boosting your business in the digital age," allowed participants to deepen their knowledge of protecting and valuing intangible assets. Experts demonstrated how intellectual property rights can drive value creation, differentiation, and competitiveness. An interactive workshop also explored "The impact of artificial intelligence on economic models," discussing opportunities and challenges of AI integration.

The closing day, themed "Conquering new markets, negotiating, and financing growth," featured participatory workshops, feedback, and a testimonial from Ms. Nabo Stéphanie, a national champion and Excellence Award winner in crafts, who highlighted intellectual property as a key tool for protecting creatio