🇩🇿AlgeriaNorth Africa
Isis becomes official partner of Algeria's national football team for 2026 World Cup
via Algérie3606 min read
Isis, a brand under Henkel Algeria, has officially partnered with the Algerian Football Federation FAF to become the official partner of the National Football Team for the upcoming 2026 World Cup. The agreement was formalized at a press conference on June 1 at Henkel Algeria's headquarters in Reghaïa, east of Algiers. The event was attended by Burak Birler, General Manager of Henkel Algeria; Nadir Bouzenad, Secretary General of the FAF; Mohamed El Amine Mesloug, Vice President of the FAF; and Mohammed El Hadi Hamma, Marketing Director of Henkel Algeria, along with other executives. This partnership aims to connect with Algerian football fans through various initiatives. Isis will launch a limited edition range of its products, including machine gel, dishwashing liquid, and hand powder, in Algerian national colors under the slogan "M3ak Ya Lkhadra." These special edition products will be sold at regular prices without any increase. Henkel Algeria also plans to deploy caravans across the country to engage with families and supporters, offering goodies and 10,000 gifts. Nadir Bouzenad expressed satisfaction with the partnership, highlighting that it reflects the confidence a national brand has in the National Team and the FAF, and aligns with shared values of excellence, commitment, and proximity to Algerians. Mohammed El Hadi Hamma emphasized that Isis, as a brand for all Algerians, is committed to being present during significant national moments, especially as the 2026 World
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