GbolaJesu Amusa's father inspired her passion for storytelling

She explained that her father intentionally used storytelling to connect her to her roots, instilling a sense of identity, belonging, and cultural pride. Amusa noted that these early experiences highlighted storytelling's power as a tool for preserving heritage, shaping identity, and building community. After moving to the UK for her master's degree, Amusa observed that Africa was often perceived as a single country rather than a diverse continent.

This realization, coupled with the lack of authentic African stories, motivated her to launch the YouTube series "African Entrepreneurs in Diaspora" and co-found Odyssey Media House. Her work aims to preserve and promote African culture, ensuring younger Africans in the diaspora see stories that reflect their experiences and celebrate their heritage. Amusa has supported projects like the Bradford African Festival of Arts, where she served as Media Lead, overseeing storytelling and audience engagement.

She also contributed to The Alternate Experience and the Pedal Power Youth Programme. Amusa highlighted the challenge of young Africans in the diaspora becoming disconnected from their cultural heritage due to adapting to new environments. She is currently working on "City in Frames," an initiative using photography workshops to empower communities to