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First direct flight from Montreal to Agadir lands at Al Massira Airport
via Le Matin1 min read
The first direct flight connecting Montreal to Agadir landed on Saturday at Al Massira Airport. This new 7-hour and 15-minute service, operating every Friday, aims to support the strong Moroccan community in Canada, particularly in Montreal, and reinforce Agadir's growing importance as a gateway to Atlantic Morocco. It is also expected to revitalize the region's tourism ecosystem by stimulating hotel occupancy, developing local activities, creating jobs, and improving the distribution of tourist flows. This connection is a major step in Morocco's strategy to diversify markets and de-seasonalize its tourism. Abdou Jaiidi, a representative for Air Transat, stated that this new flight directly links North America to southern Morocco, providing the Souss-Massa region with unprecedented access to a high-potential source market. Two years after launching the Montreal-Marrakech direct route, Air Transat continues its expansion with the new Montreal-Agadir link. With over 174,000 Canadian visitors recorded by the end of August 2025, a 29% increase from the previous year, Canada is a priority market for the Moroccan National Tourist Office's expansion strategy. The Montreal-Agadir route strengthens this position and demonstrates Morocco's ability to attract new airline partners in high-value segments. This new route is part of the Kingdom's goal to enhance connectivity by diversifying target markets and promoting its diverse destinations. The direct Montreal-Agadir flight is a signifi
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