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Egypt implements strategy to boost youth non-banking financial awareness
via Egypt Today2 min read
The Cabinet鈥檚 Media Center has released a report detailing Egypt's integrated state strategy to enhance youth awareness of non-banking financial activities and foster an investment culture. This initiative aims to equip a new generation with the skills to navigate modern investment tools, improve living standards, and increase national economic participation through financial inclusion. Educational efforts have expanded significantly since 2022, including three cooperation protocols signed in February 2022 with the ministries of youth, higher education, and education to promote financial literacy. Digital platforms like "I-invest," launched in September 2025 as Egypt's first digital hub for non-banking financial awareness, offer educational videos and daily investment fund price updates. The "Mahfazti" podcast, introduced in November 2025, targets Gen Z with simplified financial advice. A key development in April 2026 was a memorandum of understanding between the Ministry of Education, Hiroshima University, and Japan鈥檚 Sprix to integrate financial literacy into Egyptian schools using the Test of Fundamental Academic Skills TOFAS. This partnership will allow second-year secondary students to engage with financial literacy on an AI platform, with passing students registered on the Egyptian Exchange EGX and provided with a 500 EGP funded portfolio. Between 2022 and March 2026, 77,266 individuals benefited from Financial Regulatory Authority FRA awareness programs, including the
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Egypt has strongly condemned the terrorist attack at Niamey International Airport in Niger, which resulted in deaths and injuries. The Egyptian Foreign Ministry expressed full solidarity with Niger's government and people against terrorism and all forms of violence and extremism. Egypt offered condolences to the victims' families and wished a speedy recovery to the injured, reaffirming its commitment to supporting Sahel countries in combating terrorism and enhancing regional security. The attack, which occurred on Friday, killed 35 people, including two assailants, 11 soldiers, and two civilians, with the al-Qaeda affiliate Jama'at Nusrat al-Islam wal-Muslimin JNIM claiming responsibility.
Prime Minister Mostafa Madbouly witnessed the signing of a strategic agreement between Midar for Investment and Urban Development and Majid Al Futtaim Holding. This partnership aims to develop a major integrated urban destination in Mada City, New Cairo, with an initial development value exceeding $3.1 billion. The project, covering approximately 553 feddans, will create a mixed-use destination including around 6,000 residential units, business and service facilities, commercial spaces, leisure destinations, and hospitality units. The first phase will develop about 200 feddans over four years, with a second phase developing an additional 300 feddans. Approximately 60 feddans are allocated for retail, leisure, and entertainment. The overall project value is expected to exceed $4 billion upon completion. Ayman El Qousi, Managing Director and CEO of Midar, stated that the project will operate under a revenue-sharing model, with anticipated future returns to Midar exceeding LE 40 billion. Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, highlighted the partnership as a key step in the company's growth strategy in Egypt, building on its 27-year presence and approximately $2.8 billion investment in the Egyptian market.
Must ReadEgypt has called for further development of the recently signed US-Iran memorandum of understanding and for advancing negotiations towards a final agreement. This comes as American and Iranian negotiators commenced direct talks in Switzerland on Sunday. Egyptian Foreign Minister Badr Abdelatty discussed the US-Iran negotiation track with his Turkish and Pakistani counterparts during quadrilateral talks in Cairo, which also included Saudi Arabia. Abdelatty emphasized the importance of building on the progress made since the MoU's signing to reduce regional tensions and support Middle East security and stability. He also commended Pakistan's role in securing the MoU, describing it as a crucial step towards de-escalation and a sustainable settlement. Pakistani Deputy Prime Minister and Foreign Minister Mohammad Ishaq Dar acknowledged Egypt's support in the negotiation process. The US and Iranian negotiators are meeting to finalize details of their interim MoU, signed last week after nearly four months of conflict. This initial accord commits both sides to negotiating a final agreement within 60 days, including a ceasefire across all fronts, such as Lebanon, and the reopening of the Strait of Hormuz. The talks are occurring amidst questions regarding the agreement's implementation, following Iran's announcement of closing the Strait of Hormuz, a claim challenged by the US. The US delegation is led by Vice President JD Vance, while Iran is represented by Parliament Speaker Mohamma