🇨🇮Côte d'IvoireWest Africa
Côte d'Ivoire to be honored at AFRETAIL 2026 in Paris, focusing on African retail development
via Abidjan.net8 min read
Côte d'Ivoire will be the guest of honor at the third edition of AFRETAIL, the African retail and franchise forum, scheduled for June 30, 2026, in Paris. This year's event aims to accelerate the development of retail and franchising across Africa and foster business opportunities between international and African stakeholders. The selection of Côte d'Ivoire highlights the growing interest from investors and major brands in the Ivorian economy, recognized as a key growth driver in Francophone Africa. The country's sustained growth, improving business environment, significant infrastructure investments, rapid urbanization, and expanding middle class enhance its appeal for modern trade and franchise development. AFRETAIL seeks to catalyze the structuring and formalization of retail on the continent, targeting international and regional brands looking to expand in Africa, local distributors, commercial real estate players, and industry experts. The forum will feature conferences, roundtables, B2B meetings, networking sessions, and market opportunity presentations. High-level speakers from retail, distribution, industry, and African and international public institutions are expected, including Matié Koné, Marketing Director of L'Oréal; Ronan Le Mestre, Retail Director of PAUL bakeries; Rosemary Meziem-Okoye of LATC Group Nigeria; and Stanislas Zézé, who will discuss macroeconomic issues in Africa. Organized by CONCRETIZ and Eurelia, the international division of PROCOS, AFRETAIL h
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