馃嚥馃嚘MoroccoNorth Africa
Banks and investors discuss developing the franchise sector in Morocco
via Le Matin6 min read
The third day of Franchise Exhibition Morocco 2026 focused on the role of banks and investors in developing the franchise sector. Discussions centered on financing mechanisms, access to capital, and strategies to support the growth of franchise networks in Morocco. The event, organized by the Moroccan Franchise Federation FMF, aims to bring together national and international stakeholders in the sector. Previous discussions at the exhibition highlighted the challenges of structuring, upgrading, and competitiveness within a rapidly expanding market, especially in the context of economic openness and digital transformation. The franchise sector is also seen as a key driver for youth integration and entrepreneurship in Morocco, requiring strengthened skills, better alignment between training and employment, and targeted support to transform young people's ambitions into viable and sustainable projects by 2030.
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This summary was AI-generated from a story originally published by Le Matin.
The government is addressing repayment difficulties faced by some beneficiaries of the Forsa program, which has supported over 21,000 project holders since its launch. The program emphasizes accompaniment, with nearly 16,000 projects currently active due to monitoring, supervision, and coaching. For entrepreneurs experiencing constraints in meeting repayment deadlines, the government offers the option to request credit rescheduling based on individual situations, providing additional time to consolidate activities. Between June 2025 and June 2026, 4,600 rescheduling requests were filed. To date, approximately 1,400 beneficiaries have completed the necessary steps to defer loan repayments for up to twelve months, following an amendment to their loan and guarantee contracts. Other requests are still under review by financial institutions in coordination with regional stakeholders. The support system for the first edition of the program, launched in 2022, is provided by financial institutions and regional offices, while incubators support project holders from the second edition, initiated in 2023. These measures aim to sustain the entrepreneurial momentum of the Forsa program and reduce business failures, highlighting post-financing support as crucial for project longevity.
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