🇲🇦MoroccoNorth Africa
Banks and investors discuss developing the franchise sector in Morocco
via Le Matin6 min read
The third day of Franchise Exhibition Morocco 2026 focused on the role of banks and investors in developing the franchise sector. Discussions centered on financing mechanisms, access to capital, and strategies to support the growth of franchise networks in Morocco. The event, organized by the Moroccan Franchise Federation FMF, aims to bring together national and international stakeholders in the sector. Previous discussions at the exhibition highlighted the challenges of structuring, upgrading, and competitiveness within a rapidly expanding market, especially in the context of economic openness and digital transformation. The franchise sector is also seen as a key driver for youth integration and entrepreneurship in Morocco, requiring strengthened skills, better alignment between training and employment, and targeted support to transform young people's ambitions into viable and sustainable projects by 2030.
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