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AXA Crédit Maroc rebrands as Stellantis Salaf Maroc following acquisition by Stellantis financial entity
via Le Matin1 min read
AXA Crédit Maroc has officially changed its identity to Stellantis Salaf Maroc, becoming a financing services subsidiary of the Stellantis group. This transformation follows the majority acquisition of AXA Crédit Maroc by FIDIS S.p.A., Stellantis' financial entity, in September 2025. The move is part of Stellantis' strategy to expand financial services in Morocco and enhance its mobility offerings through an integrated model of financing, distribution, and services. Stellantis Salaf Maroc will provide financing solutions for Stellantis vehicle brands in the Moroccan market, along with complementary services like insurance and maintenance contracts, available through the manufacturer's commercial network. The company will also continue its personal loan activities. Existing credit contracts with AXA Crédit Maroc will remain unchanged and managed under the same contractual conditions. Lionel Piquer has been appointed as the new General Manager of Stellantis Salaf Maroc, reporting to Andrea Faina, General Manager of FIDIS S.p.A. and Head of Stellantis Financial Services for Africa, China, and the Middle East. Piquer has a background in strategic transformation and financial activity development across various markets. Stellantis views this integration of a financial activity as a complement to its existing ecosystem in Morocco, which includes engineering, industry, commerce, and services, aiming to support automotive market changes and improve access to mobility for individuals
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This summary was AI-generated from a story originally published by Le Matin.
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