
Attijariwafa bank, the National Interprofessional Office of Cereals and Legumes ONICL, and the National Federation of Milling FNM have signed a partnership agreement during the 17th International Agricultural Show in Morocco SIAM. The collaboration aims to provide financial support to industrial millers, particularly those producing subsidized soft wheat flour, by addressing their cash flow challenges. The new mechanism allows eligible operators to anticipate public compensation payments through bank financing, thereby reducing payment delays and improving liquidity. This initiative is designed to help millers secure their industrial operations amidst volatile agricultural markets. Attijariwafa bank views this as part of its strategy to support the real economy and finance strategic sectors. ONICL strengthens its role as a market regulator, contributing to the compensation system's fluidity and national supply stability. FNM enhances its support for millers by facilitating access to financial tools. The partnership also includes plans for the future simplification and digitalization of processes to improve efficiency, transparency, and the experience of industry stakeholders. This collaboration is expected to positively impact the financial stability of millers, preserve jobs, and ensure the consistent production of subsidized flour, aligning with Morocco's food security objectives.
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Royal Air Maroc has inaugurated its first direct flight between Casablanca and Los Angeles, enhancing air connectivity between Morocco, Africa, and the western United States. The inaugural flight departed Mohammed V Airport at 4:00 AM, marking the official launch of this new route, which takes approximately 12 hours. This initiative aims to facilitate travel to a US region previously less accessible by direct flight from the African continent. The launch coincides with a symbolic year, celebrating two and a half centuries of relations between Morocco and the United States, and the participation of the Atlas Lions in a major global football event. The Casablanca-Los Angeles route will operate three times a week, with flights from Casablanca scheduled on Tuesdays, Fridays, and Sundays at 4:00 AM, arriving in Los Angeles at 8:20 AM local time. Return flights from Los Angeles are set for 10:20 AM, arriving in Casablanca the following day at 5:25 AM. This new route is part of a development plan signed in July 2023 between Royal Air Maroc and the government. It reflects the company's commitment to strengthening its long-haul network and reinforcing Casablanca's role as an air hub connecting Africa, Europe, and the Americas. The service addresses a growing demand for travel between Morocco, Africa, and the United States, targeting the Moroccan and African diaspora, American tourists, business travelers, and football fans attending the 2026 World Cup in the United States. This new se

The FIFA 2026 World Cup official album, organized across the United States, Canada, and Mexico, includes two artists of Moroccan origin: Nora Fatehi and French Montana. This 18-track project is described by FIFA as the most extensive musical and cultural initiative ever developed for a World Cup. Nora Fatehi performs "Siir Siir" alongside Vegedream and Sanjoy. The phrase "siir, siir" is commonly used by Moroccan football supporters to encourage players. The music video for "Siir Siir" was filmed in Morocco, highlighting the country's visual identity within a global musical format. Fatehi, a Canadian-born artist of Moroccan descent, is known for her work as a dancer, actress, and performer in the Indian film industry and Bollywood. She is also scheduled to perform at the FIFA Countdown Concert on June 10 in Toronto, Canada, at Fort York and The Bentway, sharing the stage with artists like Bryan Adams, Wyclef Jean, Sanjoy, and Vegedream. French Montana contributes to the track "Three Nations" with 21 Savage and Natanael Cano, a song that references the three host countries of the 2026 World Cup. Born in Casablanca, French Montana has established himself in the American rap scene, representing another facet of the Moroccan diaspora's connection to international music. The official album also features other international artists, including LISA, Anitta, Rema with "Goals"; Future and Tyla with "Game Time"; Jessie Reyez and Elyanna with "Illuminate"; Daddy Yankee and Shenseea with
Must ReadThe Moroccan Association of Textile and Clothing Industries AMITH will receive support from the Swiss "Sippo" program to enhance the competitiveness of the national textile sector. This initiative addresses new European requirements for sustainability, transparency, and traceability. Scheduled for the second half of 2026, the project aims to help Moroccan companies, especially exporting SMEs, prepare for the gradual implementation of the European regulation on ecodesign for sustainable products ESPR. This regulation will make the Digital Product Passport DPP mandatory for textile products by 2027-2028. The new regulation will transform market access conditions for the European market, which is the primary outlet for Moroccan value-added textile exports. The initiative seeks to improve understanding of new European regulatory demands and enable Moroccan manufacturers to adapt progressively. It includes developing an operational guide to facilitate DPP adoption through practical guidance and recommendations tailored to the national context. The project also aims to raise awareness among companies about evolving European value chains and the increasing expectations of international clients regarding traceability and sustainability. Through this approach, project promoters intend to further promote "Made in Morocco" in international markets by using digital tools to demonstrate the sustainability and ethics of Moroccan production. The goal is also to translate European regulatory