AI-generated images threaten modeling careers, says communication consultant Francis G. Campbell

The rise of AI-generated images in advertising poses a significant threat to the modeling industry, particularly for commercial models, according to Francis G. Campbell, a corporate communication consultant and expert in image management. Campbell, who also directs Burkina Faso's first agency specializing in artistic career management and support for small and medium-sized enterprises, notes that AI allows for the creation of nearly perfect, realistic African model images, directly impacting the demand for human models. Companies favor AI visuals due to cost reduction, eliminating agency fees, model payments, makeup artists, hairstylists, and studio rentals. AI also offers rapid execution and almost total control over the final visual, allowing for quick modifications to clothing, age, or decor without additional costs. Campbell observes a noticeable decline in contracts for commercial models in institutional campaigns for banks, telecommunication operators, and insurance companies, with more organizations using AI-generated visuals for celebrations like Mother's Day, Tabaski, and Ramadan. While AI offers economic advantages, Campbell believes human models can still compete by evolving into content creators or influencers, building an authentic image and community that AI cannot fully replicate. He argues that AI cannot entirely replace human emotion, authenticity, and expression, especially in African societies where cultural values emphasize human interaction and real exper