Yoruba oral artist Oluwafemi Olawale aims to globalize traditional chanting

Oluwafemi Olawale, known as Aremo Oro, a Yoruba oral artist and poet, seeks to elevate Yoruba oral tradition to a global stage while maintaining its authenticity. His journey into chanting, particularly oríkì, began in his youth and became more focused during his secondary school years, driven by a love for the Yoruba language. He credits his upbringing, where his father played traditional Yoruba chant videos, for nurturing his interest. Olawale's craft evolved professionally during university, leading to performances at cultural events. He views oríkì as more than entertainment, describing it as a means to tell stories, connect individuals to their heritage, and sustain culture across generations. He stresses the importance of preserving oral traditions in a world where cultures can be diluted, noting that it helps maintain cultural pride. His ambition is to bring Yoruba oral art to global platforms, allowing diverse audiences to experience oríkì as a powerful cultural expression. Aremo Oro's ultimate goal is to preserve and evolve the tradition to connect with contemporary audiences while remaining true to its origins.