🇪🇹EthiopiaEast Africa
Visa opens new office in Addis Ababa, reinforcing commitment to Ethiopian market
via The Reporter Ethiopia7 min read
Visa, a global leader in digital payments, has unveiled its new office location in Addis Ababa, Ethiopia. This move signifies a strengthened local presence and an evolved approach to partnership and market engagement in the country. While Visa has operated in Ethiopia for several years, the new office reflects its growing presence in Ethiopia and Eastern Africa over the past three years, marked by an expanded team and increased strategic engagement. The Addis Ababa office will serve as a regional hub supporting six markets across Eastern Africa, demonstrating Visa's confidence in the region and its commitment to close engagement with clients, partners, and stakeholders. The new office aims to foster closer collaboration with regulators, banks, fintech partners, and the wider business community to support the growth of secure, inclusive, and innovative digital payments. The inauguration included senior stakeholders from the financial ecosystem and featured a FIFA World Cup-inspired mural by Ethiopian artist Efrata Birhanu, highlighting Visa's support for the creator economy. Yared Endale, Head of Eastern Africa at Visa, stated that the new office marks an important next phase in engaging with the market and signals a long-term commitment to Ethiopia's digital payments ecosystem and creative economy. Michael Berner, Head of Southern and Eastern Africa at Visa, added that Ethiopia joins Kenya and Tanzania as a key physical hub in East Africa, reinforcing Visa's belief in the mar
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