The agreement, signed by Mohammed Fikrat, Chairman of the Management Board of Crédit Agricole du Maroc, and Leila Serhan, SVP & Group Country Manager for North Africa, Levant, and Pakistan at Visa, aims to deploy a new payment architecture. This initiative seeks to democratize access to a secure, borderless digital economy and facilitate access to digital and electronic payment solutions, thereby strengthening Morocco's digital transformation. The collaboration combines Visa's global network and innovation with Crédit Agricole du Maroc's local presence, with a shared goal of making financial technology accessible to all Moroccans.
The partnership will involve developing new electronic and digital payment solutions, including dematerialized payments and business solutions, and implementing initiatives to enhance customer autonomy and digitalization. Mohammed Fikrat stated that this partnership aligns with their strategy for modernization and operational excellence, offering customers a highly secure and value-added transactional infrastructure, and reinforcing their mission of financial and digital inclusion. Leila Serhan highlighted the strategic long-term nature of the partnership, noting the strong digital appetite among Moroccans, with 97% of consumers agreeing that new technologies simplify and accelerate daily commercial transactions.
She added that
