Stellantis launches Fiat Fastback and Grizzly production in Kénitra, Morocco

These new vehicles represent a new generation of cars assembled in Morocco, as they are the first locally manufactured models to utilize the Smart Car platform. This architecture is designed to accommodate various motorizations and will be deployed across different markets in the Africa and Middle East region. The Fastback, a dynamic SUV coupe-inspired model, and the Grizzly, which emphasizes space and modularity for families, will both be offered with thermal, hybrid, and electric powertrains, depending on the specific markets.

Their commercial launch is anticipated to begin in the fourth quarter of 2026. The decision to produce these vehicles in Kénitra underscores the Moroccan site's growing importance in Stellantis's industrial strategy. The plant is evolving beyond compact vehicle assembly to become a global platform for future group models.

The Kénitra complex now integrates vehicle assembly, engine production, and micromobility activities, making it one of Stellantis's most comprehensive industrial hubs in the region. This expansion is supported by a progressive strengthening of the local ecosystem, with Stellantis aiming for a 75% integration rate by 2030 through an expanded network of Moroccan suppliers and new industrial partners. For Stellantis, this initiative aims to shorten supply chains, enhance industrial competitiv