Social media amplified stereotypes during CAN 2025, report finds

A minor on-field incident during the Morocco-Senegal final, involving equipment, was distorted into a widespread narrative on social media, leading to collective dehumanization. This incident, initially about a towel, escalated into a political issue, transforming 40 seconds of play into a collective stigma. The report, presented on April 17, 2026, in Rabat by Zineb El Jouak of IPDDH and Yasmine Boutaïb of CCLD, highlights an intersectional approach where various forms of discrimination, particularly against women, people with disabilities, and migrants, were amplified.

The organizations aim to provide practical recommendations to decision-makers, emphasizing that while sport can foster social cohesion, it can also magnify existing inequalities if prevention mechanisms are not integrated into governance. The report documented 20 points of concern before, during, and after the competition, concluding that sport acted as a catalyst for pre-existing social tensions. For example, Senegalese workers in Morocco were dismissed after the final due to their nationality, and a viral campaign called for the expulsion of sub-Saharan migrants.

The report also detailed how manipulated AI-generated content, such as videos sexualizing women, amplified ge