PUBG Mobile partners with Nigerian artist Ayomaff for in-game collaboration

This partnership introduces "Ya Man," an original song created by Ayomaff in collaboration with PUBG Mobile, reflecting the energy of African youth and the teamwork central to the game. The campaign's theme, "Ya Man, We Move," uses African youth slang to convey confidence, affirmation, victory, resilience, and action. Ayomaff drew inspiration from Lagos street culture, while PUBG Mobile contributed its gameplay values of teamwork, survival, and cooperation.

Starting August 7, African players can access exclusive Ayomaff-themed in-game content. PUBG Mobile plans to promote the collaboration through a music video, creator showcases, social media challenges, and regional esports events.