Prime Minister Madbouly launches "The Spine" mega-project in New Cairo with LE 1.4 trillion investment
via Egypt Today2 min read
Prime Minister Mostafa Madbouly oversaw the launch of "The Spine" mega development, a private-sector project in New Cairo with investments exceeding LE 1.4 trillion. Led by Talaat Moustafa Group in partnership with National Bank of Egypt, the project is expected to generate over LE 800 billion in tax revenues and contribute significantly to job creation and economic activity. Hisham Talaat Moustafa, CEO and Managing Director of the group, described "The Spine" as an integrated economic model designed to attract global companies and international investments. The project, based on over five years of studies, adopts an advanced Special Investment Zone model with a flexible regulatory framework, streamlined procedures, and competitive incentives. It is envisioned as a "cognitive city" powered by artificial intelligence and smart management systems, combining residential, commercial, financial, and entertainment components. "The Spine" is projected to contribute approximately 1 percent of Egypt’s GDP, create around 55,000 direct jobs and 100,000 indirect jobs, and attract tens of millions of visitors annually. Located within Madinaty, the development will feature 165 mixed-use towers and extensive green spaces, reinforcing Egypt's position as a regional hub for business and innovation.
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The film "Asad" is described as a distinct cinematic experience in Mohamed Ramadan's career and in mainstream Egyptian cinema, characterized by its ambition in visual language, execution, and character presentation. Directed by Mohamed Diab, the film builds a fully realized world with its own atmosphere and emotional weight, moving away from typical commercial action formulas. Its direction is highlighted as a major strength, with Diab creating a complete world with a distinct identity and emotional tone, reflected in production design, costumes, and camera movement. Visually rich, the film uses natural lighting and earthy tones to create a harsh atmosphere suited to themes of slavery and class struggle, balancing grand scale with intimate moments. The action sequences are noted for their clarity and coherence, serving as an extension of characters' emotional states. The cinematography, production design, and costumes are praised for creating an immersive historical atmosphere and shaping character identities. Mohamed Ramadan's performance is considered a significant milestone, showcasing a more mature and restrained portrayal of a conflicted character, relying on internalized emotion. His chemistry with the supporting cast, including Razane Jammal and Ali Qassem, elevates his performance. Ali Qassem's portrayal is particularly highlighted for its terrifying yet restrained quality, commanding presence, and ability to convey complex emotions with minimal dialogue. Maged El Ked
Egyptian superstar Amr Diab has released a short teaser for his upcoming album, Habitak, which is expected to be launched soon. The promotional video shows Diab in summer attire and sunglasses, offering a preview of the album's visual style. Fans have interpreted the teaser as an indication of the album's imminent release. Diab recently finished recording Habitak, which is anticipated to be a significant summer music release, maintaining his presence in the Arab music scene during this period. The album features collaborations with lyricists, composers, and music producers such as Tamer Hussein, Aziz El Shafie, and Ayman Bahgat Amar, alongside other prominent figures from Egypt and the Arab world. This project combines established collaborators with new talents. Diab's previous album, Ebtadena, released last summer, achieved high streaming numbers, becoming the most-streamed Arabic album on various music platforms.
Thousands of fans gathered at Cairo International Stadium to celebrate Egypt's national football team following its FIFA World Cup journey. The event featured music, fireworks, and tributes, creating a memorable national celebration. The team's bus traveled through Cairo, where fans welcomed the players before their official homecoming. Upon entering the stadium, a fireworks display lit the sky, and supporters cheered. The team watched highlights of their World Cup campaign, bringing assistant coach Ibrahim Hassan to tears. Players saluted the fans, symbolizing the bond between the team and its supporters. Superstar Tamer Hosny performed his song "Moallemeen," leading to a stadium-wide singalong. Emam Ashour's daughter also made an appearance, adding a heartwarming family moment. The celebration, with its fireworks, emotional tributes, and musical performances, honored Egypt's World Cup heroes.