
Philip Morris International PMI has appointed Hervé Kamdem as General Manager for Tunisia and Libya. This appointment aims to accelerate PMI's transformation towards smoke-free alternatives, aligning with the group's strategic repositioning and significant investments in this segment. Kamdem, who holds a degree in industrial engineering and an MBA from Alliance Manchester Business School, brings over twenty years of experience, including in West Africa and the Indian Ocean region, where he led organizational and operational transformations. He has held several strategic roles within PMI, adapting organizations to changing contexts and structuring multi-country operations. Kamdem highlighted the potential of the Tunisian market and PMI's transformation, stating that over $16 billion has been invested in smoke-free products, more than 43 million adults have transitioned, and over 40% of PMI's revenues now come from these alternatives. He also emphasized the need for a progressive approach tailored to local specificities. This appointment is intended to strengthen PMI's presence in Tunisia and Libya while continuing its focus on developing smoke-free products.
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This summary was AI-generated from a story originally published by Business News.