馃嚥馃嚘MoroccoNorth Africa
ONMT implements targeted strategy to support Dakhla's growth
via Le Matin2 min read
The Moroccan National Tourist Office ONMT is deploying a targeted strategy to support the development of Dakhla. In collaboration with members of the Regional Tourism Council, local operators, and territorial authorities, ONMT teams have initiated strategic meetings to align priorities and activate concrete growth levers. The primary objective is to advance Dakhla-Oued Eddahab by consolidating its position in high-value segments, particularly sports, nature, and experiential tourism. The ONMT's structured approach rests on four operational pillars: air travel, marketing, digital, and distribution. Accessibility is a key focus, with ONMT establishing partnerships with national and international airlines to connect Dakhla directly to priority markets, including France and Spain, through new point-to-point routes. This aims to sustainably open up Dakhla and ensure sustained growth in international visitor flows. Intensified promotion is also a priority, with the destination benefiting from enhanced digital initiatives, content creation, and influencer marketing, along with amplified campaigns in strategic markets. Media partnerships and presence at major international events like IFTM Top Resa and FITUR are integrating Dakhla into the global tourism landscape. Concurrently, efforts are underway to establish a strong identity for Dakhla beyond kitesurfing, highlighting its seaside, nature, and experiential offerings. Furthermore, the ONMT is strengthening commercialization by con
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