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Morocco Foodex initiates international brand protection in four key markets
via Le Matin3 min read
Morocco Foodex, also known as the Autonomous Establishment for Export Control and Coordination EACCE, is undertaking a strategic move to enhance its brand assets. Operating under the Ministry of Agriculture, Maritime Fisheries, Rural Development, Water and Forests, the organization has begun a specialized legal assistance process for the national and international registration of two mixed brands. These brands, which combine verbal and figurative elements, will be protected in four key territories: Morocco, the United States, the United Kingdom, and the European Union. The operation involves external technical assistance for filing registration applications with the relevant offices and subsequent administrative follow-up until ownership titles are secured or a significant procedural event occurs. The first brand covers eleven classes, and the second covers seven classes, according to the Nice International Classification. In Morocco, national filings will be made with the Moroccan Office of Industrial and Commercial Property OMPIC. For the UK and EU, Morocco Foodex will use the Madrid System, managed by the World Intellectual Property Organization WIPO International Bureau in Geneva, simultaneously designating the UK Intellectual Property Office UKIPO and the European Union Intellectual Property Office EUIPO, with OMPIC acting as the office of origin. The US process differs due to specific trademark laws, requiring a specialized law firm accredited to practice before the US
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