🇲🇦MoroccoNorth Africa
Morocco climbs 12 places in global tourism rankings since 2019
via Le Matin2 min read
Morocco has significantly improved its position in the global tourism landscape, moving up to 22nd place worldwide for international tourist arrivals in 2025, according to the latest edition of the World Tourism Barometer published by UN Tourism. The country welcomed 19.8 million visitors in 2025, gaining three ranks in one year and twelve places compared to 2019, when it was 34th globally. This progression highlights Morocco's growing prominence as an international destination and is accompanied by an increase in tourism revenue. The Kingdom advanced one spot in the global ranking for international tourism revenue, from 32nd to 31st, with earnings reaching 14.8 billion dollars. These results are attributed to the Tourism Roadmap launched in 2023, a strategy focused on enhancing Morocco's appeal through improved air connectivity, diversified tourism offerings, increased accommodation capacity, better visitor experience, and strengthened professional skills in the sector. Morocco has invested in consolidating its tourism competitiveness while leveraging its cultural, natural, and heritage assets. The positive trend continued into the first quarter of 2026, with a nearly 7% growth in tourist arrivals, more than three times the global average of 2% estimated by UN Tourism. The Minister of Tourism, Handicrafts, and Social and Solidarity Economy, Fatim-Zahra Ammor, stated that these results demonstrate the relevance of the vision for the sector's development and encourage continue
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This summary was AI-generated from a story originally published by Le Matin.
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