Morocco and UK target 2030 World Cup projects to double trade
via Le Matin3 min read
Morocco and the United Kingdom are aiming to double trade and strengthen partnerships, leveraging the 2030 World Cup as a catalyst for transformation. This was a key message from Mr. Bryant, a British minister, during his official visit to Morocco, where he led a delegation of government and private sector representatives at the Morocco/UK Business Forum. He highlighted the World Cup as an opportunity to enhance Morocco's attractiveness, promote its international image, develop infrastructure, and leave a lasting legacy. British companies at the forum expressed interest in supporting Morocco in areas such as major event management, security, infrastructure, fan services, and post-event legacy planning. Mr. Mezzour, for his part, noted that the 2030 World Cup is seen as a development driver to improve transport infrastructure, health services, and public facilities across the country, not just in host cities. Beyond the World Cup, Morocco is implementing a broad territorial and economic transformation program over the next eight years, including road infrastructure, local health facilities, and boosting the local economic fabric. The Moroccan minister indicated that Morocco seeks to use its public markets and transformation projects to strengthen its position in global value chains, aiming for partnerships based on investment, innovation, and competitiveness rather than just technology transfers. Ben Coleman, the UK Prime Minister's Trade Envoy for Morocco and West Africa, emp
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