Media executive warns radio stations against irrelevant content in digital age

Mr Femi Obong-Daniels, General Manager of Cool FM, Wazobia FM, and Nigeria Info, stated that radio stations risk irrelevance if they do not adapt to changing audience habits in the digital era. He emphasized that the primary threat to the industry is uninspiring content, not social media. Obong-Daniels made these remarks during a keynote address at the 10th-anniversary celebration of LASU Radio 95.7FM, the campus radio station of Lagos State University. The event, held at the Femi Gbajabiamila Conference Centre, gathered broadcast industry leaders, academics, students, and media professionals to discuss the future of campus broadcasting. Speaking on the theme, “Campus Radio in the Digital Era: Celebrating the 10th Anniversary of LASU Radio,” Obong-Daniels, whose address was delivered by Mr Chuma Nnoli, Head of Sports at Cool FM, Wazobia FM, and Nigeria Info, asserted that radio must evolve beyond traditional terrestrial broadcasting to remain relevant. He noted that the rise of social media, podcasting, streaming services, and artificial intelligence has altered how audiences consume information and entertainment. Obong-Daniels stressed that modern radio stations must transform into multimedia content hubs, engaging audiences across various digital platforms, and becoming content ecosystems, social media brands, podcast platforms, livestream hubs, community builders, and digital conversation engines. He also highlighted the role of campus radio stations as critical training g