🇿🇼ZimbabweSouthern Africa
Hardsound Systems drives to elevate Zimbabwe's live sound industry
via NewsDay Zimbabwe6 min read
Hardsound Systems, led by CEO Ephraim Rateiwa, is enhancing Zimbabwe's live sound industry by providing production services for concerts, festivals, churches, schools, and venue installations. The company, which started by servicing small local events, has grown through consistency, reinvestment, and a focus on reliability, expanding into larger productions. Hardsound Systems differentiates itself through professionalism, quality, continuous investment in equipment, and staff training. The company collaborates with partners, including established artists and event promoters, to enhance event delivery and extend its reach. Hardsound Systems is also expanding regionally, aiming to compete at a broader level and showcase Zimbabwean capabilities, while addressing challenges such as economic fluctuations, rising equipment costs, and competition through careful planning and operational flexibility. The company plans to expand services, invest in advanced equipment, and collaborate on larger regional projects, including developing in-house innovations like its proprietary drum set, Rigel.
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This summary was AI-generated from a story originally published by NewsDay Zimbabwe.
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