馃嚙馃嚝Burkina FasoWest Africa
Graphic designer Atika Ouattara discusses her career, challenges, and the role of AI in her field
via Lefaso.net10 min read
On International Girls in ICT Day, graphic designer, entrepreneur, and trainer Atika Ouattara shared insights into her career, which began with a professional reorientation from geography to graphic design after discovering it post-baccalaureate. She founded Noblesse_art, a visual creation company that offers graphic design training and services like poster and logo design. Ouattara discussed the challenges she faced as a young woman in the field in Burkina Faso, particularly initial client skepticism due to her gender and the demanding nature of the work. She emphasizes the importance of digital communication and social media for visibility, citing a TikTok post about a luminous sign she created as a pivotal moment for her career. Ouattara also highlighted the positive impact of artificial intelligence on her work, noting its ability to accelerate visual creation and calling it an essential ally for professionals. She stressed that effective AI use requires advanced knowledge and training. Additionally, she has authored a book titled "Dans la t锚te d鈥檜n graphiste" In the Mind of a Graphic Designer, which offers insights into the daily life and challenges of a graphic designer. Ouattara concluded with a strong message of encouragement for young girls considering careers in digital fields, urging them to be courageous and not to be limited by societal expectations about gender-specific professions.
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This summary was AI-generated from a story originally published by Lefaso.net.
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