Grand Egyptian Museum and Phlog launch "Framing Time" photography program for emerging Egyptian visual storytellers

The Grand Egyptian Museum GEM and Legacy Development and Management have partnered with Phlog, Egypt’s photography platform, to introduce "Framing Time." This program aims to empower emerging Egyptian photographers and foster cultural storytelling. The collaboration was formalized with a signing ceremony attended by Dr. Ahmed Ghoneim, CEO of the GEM; Mr. Khaled Taher, Founder and Managing Director of Phlog; and Eng. Merette Elsayed, CEO of Legacy. "Framing Time" seeks to cultivate a new generation of photographers who can document and interpret Egypt’s cultural identity through contemporary visual narratives. The program will feature workshops, masterclasses, photo walks, talks, exhibitions, and immersive visual experiences at the GEM. It will bring together leading Egyptian photographers, educators, and curators with emerging talents. Dr. Ahmed Ghoneim stated that the GEM is committed to connecting heritage with contemporary creativity and supporting emerging talents. Eng. Merette Elsayed added that Legacy views the GEM as a platform for creativity and cultural exchange. Mr. Khaled Taher described "Framing Time" as a platform for education, expression, and cultural exchange, reflecting a shared vision to empower creatives and build a sustainable visual storytelling ecosystem in Egypt. The program, launching in June 2026, will include educational workshops, curated photo walks, public talks, photography competitions, and large-scale exhibitions at the GEM. It is expected to e