A 2026 social media landscape report, compiled by Ornico and World Wide Worx with contributions from Ask Africa and Target Group Index, indicates that South Africa has almost 41 million active social media users. Facebook continues to be the most frequented platform, with 61.8% of the country’s social media users active on the site, reversing a decline seen in 2024. Instagram is used by 33% of active users, LinkedIn by 19.3%, Pinterest by 15.6%, and Reddit by 8.2%, all showing 3% to 5% growth in regular usage. Usage of X has plateaued since 2023, with 19.9% of users active in 2026. TikTok, however, surged from 34% regular usership in 2023 to 47.9% in 2025, reaching 56% among young adults. Ornico CEO Oresti Patricios noted that 88% of marketers use AI daily, but 62% of consumers distrust automated content, with authentic storytelling outperforming AI-rendered narratives. Corporates prefer LinkedIn for engagement, with 88% having a presence, followed by Facebook, Instagram, WhatsApp, and YouTube. Advertising expenditure sees 37% go to Facebook, 36% to LinkedIn, 17% to Instagram, and 4% each to X and YouTube.
Free daily or weekly digest of the most important stories from across 18 African countries. No spam, unsubscribe any time.
This summary was AI-generated from a story originally published by The Citizen.
South Africa is experiencing national protest action, with many residents opting to work from home or keep doors locked due to concerns about potential violence or looting. President Cyril Ramaphosa stated that intimidation and vandalism in anti-illegal migrant protests will not be tolerated. Despite the government declaring today a normal working day, with public services, schools, and businesses expected to operate as usual, many private companies have taken precautions. Retailers like Checkers Sixty60 announced potential service disruptions in certain areas. Carmien Kruger from Pretoria, who works at a cellphone shop owned by a foreign national in Johannesburg, reported that their shop would not be open, and many other foreigner-owned shops in the area have also closed since the weekend due to fear of attacks. Over the weekend, spontaneous marches occurred in Soweto, Midrand, and Pretoria West. The Joburg Metropolitan Police Department JMPD monitored the situation, but Kopanang Africa Against Xenophobia accused JMPD of preferential treatment, claiming their right to protest was previously limited due to violence concerns, a consideration not applied to today's marches. The Psychological Society of SA warned that the protests could negatively affect migrants, stating that fear, misinformation, and scapegoating intensify prejudice and increase the risk of violence. President Ramaphosa acknowledged concerns about illegal immigration and border management, stating that the gov
Former president Thabo Mbeki has criticized President Cyril Ramaphosa's views on illegal immigration, stating that Ramaphosa has associated himself with claims that "illegal migrants" are the cause of high unemployment, crime, and lack of economic growth in South Africa. Mbeki argues that these claims are speculative and undermine informed responses to societal concerns, calling it a notable shortcoming for the head of state. He expressed these views in a discussion document titled "South Africa’s Political and Economic Crisis: In Search of a Visible Enemy, Ghosts and African Immigrants." Ramaphosa, while condemning the targeting of undocumented migrants, has stated that unchecked illegal migration poses risks to South Africa's security, stability, economic progress, and places a burden on essential services like healthcare and education. Mbeki also suggested that the assertion of a threat to unity serves foreign power interests and that a "counter-revolutionary" Afrophobia agenda aims to eliminate the government's foreign policy focus on African unity. Analyst Zamikhaya Maseti praised Mbeki's contribution to the debate, noting it helps rescue the immigration discussion from populism and redirects attention to structural causes of South Africa's crises, though Maseti also pointed out Mbeki's reluctance to acknowledge immigration management as a legitimate public policy concern outside of xenophobia.
A coalition of media freedom organizations, including Amnesty International South Africa and the South African National Editors’ Forum SANEF, has issued a warning about escalating threats to foreign nationals and journalists in South Africa. This comes as the country anticipates anti-immigration protests on June 30. The groups condemned intimidation and violence, citing the recent killing of Mishack Banda, a 29-year-old Malawian father, in Pietermaritzburg on June 19. Journalists covering these events have faced harassment, threats, and demands to delete footage, with some individuals reportedly using social media to identify reporters and encourage targeting. The coalition emphasized that publicly targeting journalists is unacceptable, as it creates risks to their safety and undermines the media's role in a democratic society. They stressed the importance of independent reporting during heightened tension, stating that journalists document events, expose abuses, and hold authorities accountable. The organizations called for an immediate halt to targeting journalists, urged political parties to distance themselves from inflammatory rhetoric, and demanded that law enforcement act decisively against intimidation, assaults, and incitement to violence. They reiterated that all individuals in South Africa are entitled to equal protection under the law, regardless of nationality or immigration status, and that no grievance justifies violence or vigilantism.