馃嚥馃嚘MoroccoNorth Africa
Elles Tech Tour focuses on Morocco to boost women's entrepreneurship and innovation
via Le Matin7 min read
The Elles Tech Tour is bringing a delegation of women entrepreneurs, startup leaders, and innovators from France and Mayotte to Morocco from June 29 to July 3, 2026. This initiative by French Tech Casablanca aims to strengthen ties between the innovation ecosystems of both regions and promote women's entrepreneurship in high-value sectors. The five-day itinerary includes visits to Casablanca, Marrakech, and Tangier, key economic and technological hubs. Participants will meet with startups, investors, incubators, and major corporations like Capgemini, BMCI, Engie, and the French Chamber of Commerce and Industry of Morocco. The delegation comprises women from diverse sectors, including Zahra Ghait, founder of Kyberion Advisory Services, which offers a cybersecurity maturity platform; Anazra Mohamed, founder of Nouringa Coffee; L茅onelle Redjekra, founder of Leo Digit, focusing on AI for entrepreneurs; Jane Jaquin, a fashion designer; Dr. Youmna Mouhamad, founder of Nyfasi beauty products; and Fatima Boumares, head of FB Consulting, specializing in advanced cardiography. William Simoncelli, president of French Tech Casablanca, stated that the initiative aims to position Morocco as a regional innovation platform and highlight the increasing role of women in transforming innovative economies. Zahra Ghait, in an interview, discussed the challenges in cybersecurity for businesses and how Kyberion Advisory Services helps organizations assess cyber maturity and manage risks. She also h
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AXA Assurance Maroc has launched its first pan-African brand campaign, emphasizing intergenerational solidarity. The campaign, initially rolled out in Morocco and set to expand to other African markets, aims to reinforce AXA's role as a protection partner while highlighting the transmission and mutual aid inherent in African societies. This initiative addresses demographic shifts and evolving family structures across the continent, where protection, support, and transmission are increasingly important. AXA Assurance Maroc champions family solidarity as a historical pillar of Moroccan and African communities. Developed by Publicis Conseil, the campaign aligns with AXA's global platform, "Why should the future be a risk?", and leverages the common African trait of mutual aid. With the message "Let's take care of each other. It's the most beautiful protection," AXA seeks to portray insurance beyond mere risk coverage, encompassing daily acts of solidarity. The campaign also aims to boost AXA's visibility and resonance in the region, promoting its Life & Savings, Property & Casualty, and Health insurance offerings. The campaign's film features "L'Mardi," a fantastical character from Moroccan folklore, symbolizing the burden carried by intermediate generations. Through this figure, the campaign illustrates the transmission of not only material wealth but also values, advice, experiences, and time dedicated to others, all of which shape future generations. Latifa Said, Chief HR, Co
The Ministry of Health and Social Protection is urging all citizens to be vigilant and adopt preventive measures to mitigate health risks associated with high temperatures. Particular attention should be paid to vulnerable groups, including children, the elderly, pregnant women, individuals with chronic illnesses, and those exposed to the sun due to work or outdoor activities. The ministry recommends regular and sufficient water intake, avoiding outdoor activities during the hottest hours especially between 12 PM and 4 PM, staying in cool or well-ventilated areas, wearing light clothing, and minimizing unnecessary physical exertion. Families and caregivers are advised to regularly check on elderly or sick individuals, ensure their hydration, and help them follow these recommendations. In cases of severe symptoms such as high fever, unusual fatigue, dizziness, headaches, intense thirst, cramps, confusion, unusual drowsiness, or decreased alertness, individuals should promptly visit the nearest health facility for appropriate care. The ministry has also activated its national health system for heatwaves, which includes enhanced health monitoring, continuity of health services, strengthening of emergency services, mobilization of emergency medical aid, securing medication supplies, and intensifying public awareness campaigns. The ministry reiterates its call for adherence to prevention guidelines and solidarity with vulnerable individuals to reduce health risks from high tempera
Artificial intelligence AI is transforming healthcare globally, offering significant opportunities for Morocco to improve diagnostics, accelerate medical research, personalize treatments, and reorganize care. As Morocco reforms its healthcare system and seeks an innovation-driven economy, AI presents a vast field for HealthTech entrepreneurs and startups. Global investments in AI for health are in the tens of billions of dollars and are expected to grow. Thousands of startups are developing solutions to assist doctors, monitor patients, automate administrative tasks, and leverage medical data. Professor Salah Eddine Qanadli, founder and director of the Swiss Institute for Image-Guided Therapies and development director at Mohammed VI Polytechnic University UM6P, views AI as a transformative innovation that changes patient care, professional training, medical research, health system organization, and data governance. He suggests AI can help emerging countries like Morocco bridge technological gaps more quickly than traditional heavy medical equipment. Moroccan entrepreneurs can find opportunities in diagnostic assistance, telemedicine, chronic disease monitoring, clinical decision support, hospital management platforms, medical image analysis, personalized medicine, care pathway optimization, and administrative task automation. However, for these ideas to become viable businesses, several conditions must be met. Data quality, structuring, and representativeness are crucial for