馃嚙馃嚰BotswanaSouthern Africa
Botswana's inaugural Business of Sport Summit aims to boost sports contribution to GDP
via Mmegi4 min read
Botswana's sports industry is being challenged to become a significant contributor to the national economy, moving beyond traditional focus on medals and match results. The inaugural Business of Sport Summit, scheduled for June 25-26, 2026, at the Gaborone International Convention Centre GICC, aims to transform sport into a driver of investment, jobs, and entrepreneurship. Bonni Dintwa, founder of the Business of Sport Summit, stated that the initiative aligns with the government's goal for sport and creative industries to contribute substantially to the country's gross domestic product GDP. Dintwa highlighted that while sport is a multi-billion-dollar global industry, Botswana has not fully capitalized on its economic opportunities. He emphasized the need for policies that facilitate financial flow into sport and ensure a return on investment to attract more funding. The concept, developed over nearly two years, has garnered support from the Botswana National Sport Commission BNSC, Botswana National Olympic Committee BNOC, Botswana Tourism Organisation BTO, and Botswana Investment and Trade Centre BITC. Under the theme "Connect, Inspire, Transform," the summit will convene government officials, the private sector, state-owned enterprises, sports federations, investors, broadcasters, and tourism operators to strategize the growth of Botswana's sports economy.
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This summary was AI-generated from a story originally published by Mmegi.
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