🇳🇬NigeriaWest Africa
Bon Bread sues TikTok user over viral video questioning loaf's freshness
via Punch Nigeria3 min read
Maria Abdulkadir, CEO and founder of Bon Bread, explained the company's decision to take legal action against a TikTok user. The lawsuit follows a viral video where the user, identified as "Love," expressed concern over a loaf of bread that she claimed remained fresh for two months after purchase. The TikToker later alleged that Bon Bread served her a N50m lawsuit, despite her claim of not mentioning any company name or displaying a logo in the video. Abdulkadir stated that the company resorted to legal action after attempts to engage the content creator and verify the claims reportedly failed, leading to reputational damage. She mentioned trying to contact the TikToker to understand the source of the bread and how it could have lasted two months, but was unsuccessful. Abdulkadir maintained that their bread, which is freshly baked and typically does not last beyond a few days without preservatives, could not remain fresh for such a period. She added that the legal action was not to intimidate but to compel substantiation of the allegations. Social media reactions from Nigerians varied, with some cautioning about bread quality and others debating the legal implications, particularly regarding defamation even without explicit brand naming.
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