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Benteler Group inaugurates new automotive plant in Kenitra, creating over 300 direct jobs
via Le Matin2 min read
The Benteler Group has inaugurated its new production unit in Kenitra, Morocco, a year after the groundbreaking ceremony. The event was attended by the Minister of Industry and Trade, Ryad Mezzour, Benteler Group CEO Ralf G枚ttel, and Benteler Automotive Components Europe, Middle East, and North Africa President Matthias Siemer. The plant has created over 300 direct jobs, with additional professional opportunities throughout the local value chain. Minister Mezzour highlighted the plant's significance in developing the national automotive ecosystem, enhancing the competitiveness of Moroccan industry, and deepening the automotive value chain's integration. He noted that Benteler's investment reflects confidence in Morocco as an industrial hub and its attractiveness to global investors seeking a stable, high-performing, and innovation-focused environment. Mr. G枚ttel emphasized the strategic importance of the new site, stating that it advances Benteler's global growth and manufacturing strategy by combining industrial excellence, customer proximity, and sustainability. Mr. Siemer acknowledged the crucial role of close cooperation with partners and institutions in Morocco during the planning and start-up phases. He added that the Kenitra site increases flexibility and supply reliability, aligning with Benteler's "local-for-local" approach to produce where customers are located. Morocco offers Benteler optimal conditions, including a skilled workforce, robust industrial infrastructu
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