馃嚥馃嚘MoroccoNorth Africa
Bayer leverages innovation and digital solutions to support agricultural recovery in Morocco
via Le Matin3 min read
After several drought-affected seasons, Moroccan agriculture is experiencing a more favorable outlook, with the 2026 cereal campaign projected to reach nearly 90 million quintals due to improved rainfall. Bayer, present in Morocco for over six decades, focuses on agriculture as a key development area, addressing food security and climate change adaptation. The company's Crop Science division has approximately 40 approved products in the Moroccan market, distributed through five national distributors, supporting nearly 5,000 distributors and monitoring about 250,000 hectares of crops. With 1.5 million farmers in the country, the challenge is to increase production while reducing resource consumption, especially water. Bayer promotes a solutions-based approach, combining selected seeds Seminis for market garden seeds, Dekalb for field crops, crop protection products, digital decision-making tools, and technical field support. The company also develops biological solutions and biostimulants to enhance crop tolerance to climatic stress, particularly focusing on drought-tolerant varieties. Digitalization is a strategic focus, with tools like ResiYou, an AI-powered application that helps producers monitor phytosanitary residues to meet export market requirements. These digital tools aim to optimize input use, improve yields, and reduce production costs, aligning with increasing environmental and regulatory demands in European markets. Moroccan farmers face challenges such as the wi
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This summary was AI-generated from a story originally published by Le Matin.
Ninho, also known as William Nzobazola, launched the Mawazine Rythmes du Monde Festival with an electric performance at OLM Souissi. Acclaimed by thousands of festival-goers, the artist performed his greatest hits and recent tracks, including "M.I.L.S 2.0," "La vie qu鈥檕n m猫ne," and "Airmax." The French-Congolese rapper, a major figure in Francophone rap, engaged with the enthusiastic crowd throughout his set. Ninho, born in Longjumeau, Paris, has become one of his generation's most influential artists, holding the record in France for over 100 platinum singles. His selection as the opening act reflects the festival's aim to appeal to a young, connected audience interested in the international urban music scene. The Mawazine Rythmes du Monde Festival, held under the High Patronage of His Majesty King Mohammed VI, takes place from June 19 to 27 in Rabat and Sal茅, featuring international and Arab stars alongside Moroccan talents, promoting cultural exchange through music.
Must ReadThe World Meteorological Organization has issued a warning regarding unprecedented warming in North Africa, identifying it as the sub-region most affected by rising temperatures on the continent. Morocco is among the countries most exposed to these climate disruptions, experiencing persistent rainfall deficits and historical water stress over several years.
The first Russian Film Festival in Morocco is taking place at the Cin茅math猫que of the Moroccan Cinematographic Center CCM, offering Moroccan audiences a chance to explore the diversity of Russian cinema. Seven internationally recognized films are being screened to appeal to a wide range of viewers. Denis Novoselov, Charg茅 d'Affaires of the Embassy of the Russian Federation in the Kingdom of Morocco, highlighted the event as a significant milestone in Russian-Moroccan cultural relations. He expressed gratitude to Roskino, the Ministry of Culture of the Russian Federation, URAM, and Moroccan ministries for their contributions to organizing the festival, which aims to strengthen friendship between the two nations. Abdellilah Eljaouhary, President of URAM, emphasized Morocco's historical role as a land of peace, art, and culture. He noted the influence of Russian literary and cinematic figures like Alexander Pushkin, Fyodor Dostoevsky, Leo Tolstoy, Sergei Eisenstein, and Andrei Tarkovsky on Moroccan generations. Eljaouhary expressed URAM's pride in co-organizing the festival with the Russian Embassy, affirming the association's commitment to promoting Moroccan national cinema and fostering international cinematic ties. The festival opened with Egor Mikhalkov-Kontchalovsky's feature film "Aviator," inspired by Evgeny Vodolazkin's novel, which explores themes of memory, time, death, human destiny, and the pursuit of the impossible. The program also includes six other films: "August