
The 3rd AIConference of the AI Institute by Holmarcom, held in Casablanca, brought together leaders and experts to discuss the impact of artificial intelligence on Moroccan businesses. Discussions focused on productivity gains, data control, economic sovereignty, and the risks of dependence on major technological platforms. Kh么ng-L么 Pham, an expert in strategy and AI and guest of honor, warned against a potential "cognitive defeat" for organizations. He urged companies to develop their own AI applications rather than solely consuming solutions developed elsewhere.
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This summary was AI-generated from a story originally published by Le Matin.

A recent World Bank report on Morocco's economic situation highlights the incomplete digital transformation of Moroccan businesses as a structural impediment to national productivity. The analysis, based on a 2024 survey of 1,256 manufacturing and tertiary sector companies, reveals that while basic digital tools are widely adopted, advanced technologies like enterprise resource planning systems, customer relationship management software, Big Data analytics, AI-driven applications, and automated quality control systems are integrated intensively by fewer than one in five businesses. This "incomplete digitization" leads to substantial economic costs. Internationally, Morocco's technological sophistication is intermediate, comparable to the median of 18 surveyed countries, but lags behind high-growth peers like India and Vietnam. The gap with technological leaders such as South Korea is more pronounced even among Morocco's most advanced companies. Only 31% of Moroccan establishments use specialized software, and a mere 8% have an Enterprise Resource Planning ERP system. Even when adopted, these tools are often underutilized, with less than half of businesses using them for administration or supply chain management, and even fewer for production planning or quality control. The World Bank identifies several obstacles to faster digitization, including cost, cited by most executives as the primary barrier, especially for medium-sized enterprises. Access to financing is also a chall

Morocco's Atlas Lionesses will play Kenya on Sunday, July 26, at 9:00 PM at the Moulay El Hassan Stadium in Rabat. This match marks the opening of Group A in the 2026 Women's Africa Cup of Nations. Coached by Jorge Vilda, the Moroccan team aims for a strong start at home in front of their fans as they begin their pursuit of the continental title. The game will be broadcast on Arryadia TNT, Al Aoula TNT, and beIN Sports 6.
Must ReadMarvel has announced a third installment of "Black Panther" at Comic-Con, with British actor David Jonsson cast in the lead role. The film is scheduled for release on December 15, 2028. Jonsson, known for his performances in the HBO series "Industry" and the 2025 film "Marche ou cr猫ve," will portray T'Challa's son, following the original Black Panther, Chadwick Boseman, who passed away in 2020. Jonsson made an appearance before fans at Comic-Con, expressing his honor to join the "extraordinary family" but declining to reveal too many details about the film. Oscar-winning filmmaker Ryan Coogler, who directed the first two "Black Panther" movies, will return to direct the third. Coogler stated that "Black Panther III" will follow T'Challa's son as he reaches adulthood and follows in his father's heroic footsteps. The first "Black Panther" film, released in 2018, grossed $1.3 billion and featured Chadwick Boseman alongside a cast including Michael B. Jordan, Angela Bassett, Lupita Nyong'o, Forest Whitaker, Danai Gurira, and Letitia Wright.