🇲🇺MauritiusEast Africa
365 Digital becomes authorized Google Ads sales representative in four African markets
via Le Mauricien2 min read
365 Digital, an African digital marketing and ad tech company, has expanded its strategic partnership with Google, becoming the authorized sales representative for Google Ads products and services in Côte d'Ivoire, Mauritius, Seychelles, and Reunion. This collaboration aims to accelerate digital growth in these markets. 365 Digital will serve as the dedicated market access point for Google Ads, providing local sales support, strategic advice, and account management to advertisers and agencies. The company is also establishing an African Center of Excellence CoE for performance, offering campaign strategy, technical support, conversion measurement, optimization, advertiser guidance, and best practice training across the four markets. This CoE, based in South Africa, will operate on a hub-and-spoke model, supporting dedicated teams in each territory to combine world-class technical expertise with local market knowledge. Julian Jordaan, Managing Director of 365 Digital, stated that the company's role is to merge local expertise with Google's advertising ecosystem to help advertisers grow faster, agencies deliver greater value, and ultimately strengthen the digital economy. Alex Okosi, Google SSA Managing Director, expressed enthusiasm for the partnership, highlighting Google's commitment to providing data-driven advertising solutions that yield results for advertisers and SMEs in Africa. 365 Digital has 27 years of experience in growing brands in Sub-Saharan Africa and partners
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This summary was AI-generated from a story originally published by Le Mauricien.
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