Wildberries launches Ethiopian export hub, onboarding power sellers for global trade
via The Reporter Ethiopia6 min read
Wildberries, Russia’s largest online retailer, has begun operations in Ethiopia, providing Ethiopian producers with access to a digital marketplace for international customers. Founded in 2004, Wildberries recorded nearly USD two billion in revenue in 2018 and a gross merchandise value exceeding USD 70 billion last year. The company operates in nearly a dozen countries, including the United Arab Emirates, Azerbaijan, and Armenia. Ethiopia is Wildberries' first African market, aiming to offer local merchants immediate access to an international e-commerce infrastructure for direct exports of goods like coffee, textiles, and leather products. This expansion follows a Memorandum of Understanding signed with Ethiopian Investment Holdings in November 2025 to develop the nation’s e-commerce infrastructure. A statement after the launch ceremony indicated that Ethiopian Investment Holdings and Wildberries are considering a joint venture. The Russian retailer also has a strategic partnership with Ethio Post, a state-owned enterprise within the Ethiopian Investment Holdings portfolio. Wildberries representatives stated that Ethio Post is a key logistics partner, and they plan to collaborate on local deliveries, storage, processing, and last-mile capabilities in Ethiopia. A top priority for Wildberries in Ethiopia is to roll out the marketplace domestically for Ethiopian customers and sellers. Yidnekachew Worku, a state minister of Trade, noted that Ethiopia’s postal service has undergo
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This summary was AI-generated from a story originally published by The Reporter Ethiopia.
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