馃嚳馃嚰ZimbabweSouthern Africa
Sterling Group expands hospitality footprint, unveils new brand during ZITF Week
via NewsDay Zimbabwe5 min read
The Sterling Group announced plans to expand its hospitality and tourism investments across Zimbabwe, including a high-end eco-tourism resort in Victoria Falls. This announcement was made during a corporate event held on the sidelines of the Zimbabwe International Trade Fair in Bulawayo. The company also unveiled Fresh Delight, a new brand identity for its industrial catering and facilities management division. Wilbert Manyika, company chairman, attributed the rapid growth to partnerships and client trust. The group's operations are expanding across Zimbabwe, with existing hospitality investments in Bulawayo, Harare, Mashonaland Central province, and the Lower Zambezi River at Kanyemba, where Sterling Kanyemba Resort operates. The company also plans to launch Sterling Travel and Tours before year-end to offer integrated travel services and operates Capital Sterling Management for capital mobilization and investment support. Manyika stated that innovation in hospitality extends beyond rooms and resorts to essential services that support industry, and the group has additional projects in the pipeline.
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This summary was AI-generated from a story originally published by NewsDay Zimbabwe.
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