Saïd Tarraf, head of Groupe Tarraf, passes away

His body will be removed on Sunday at 9 AM from the Principal Hospital morgue, followed by his burial in Yoff. Saïd Tarraf inherited an empire established in the 1970s by his father, Jamil Tarraf. He took over the family business with his brothers Fouad and Adel, eventually becoming its primary driving force.

Under his leadership, Groupe Tarraf became one of Senegal's most significant agro-industrial conglomerates, encompassing approximately fifteen commercial, industrial, and real estate companies. He was widely recognized for popular brands such as Jumbo cubes from Cosepral, Mapal pasta, products from Laiterie Dakaroise, and Senbiscuits. The group also served as a concessionaire for major international brands including Unilever, Lipton, and Dove.

In recent years, due to his illness, Saïd Tarraf gradually transferred leadership to his daughter, Alia, who was educated in Canada and took over the group's management. He leaves behind an industrial legacy that has influenced generations of Senegalese consumers and a family, with the condolences of the entire business community.