Morocco's watermelon season relaunches with significantly increased volumes

Morocco's watermelon season is set to begin with promising prospects for producers and exporters. Following an early harvest attempt in the Saharan regions, the summer campaign looks favorable, supported by generous rainfall and the lifting of production restrictions imposed in recent years due to drought. The first harvests are expected in the Zagora region, known for the quality and size of its watermelons. Ahmed Bouljid, owner of Entrepôt Frigorifique Lexus, stated that operators are waiting for optimal fruit maturity and necessary analyses before acquiring plots, with the first samples expected next week. Initial indications from the region suggest significant volumes and superior quality. Professionals believe this campaign could mark a turning point, with Bouljid noting a "resurgence of Moroccan watermelon" due to improved quality and volumes over the past two seasons, combined with lifted restrictions, leading to a harvest comparable to the best experienced. After Zagora, harvesting will continue in the Agadir and Chichaoua regions, then move north. Producers remain cautious due to climate risks, recalling a storm that hit Zagora last season. Initial farm-gate prices reflect the expected abundance, being about half of those recorded during the peak of the drought, which could boost Moroccan competitiveness internationally. Export dynamics are already underway, with early orders from German importers showing sustained interest. Favorable European weather, with increased