馃嚥馃嚘MoroccoNorth Africa
Morocco's tourism growth necessitates new generation of hotel leaders
via Le Matin5 min read
Morocco's burgeoning tourism sector, which welcomed nearly 20 million tourists in 2025, a 14% increase from 2024, and generated 138 billion dirhams in revenue, faces the challenge of developing a new generation of hotel leaders. An "Hotelivate" study, presented at the 21st South Asia Hotel Investment Conference HICSA, highlights that current hotel leadership is largely characterized by professional maturity, with an average age of 57.3 years and 82% of leaders over 50. The average experience is 34.9 years, with 73% having over three decades in the industry. This operational focus is evident, as 93.2% of leaders have operational experience. However, the study indicates limitations in this model, with only 21.6% having financial experience and 18.2% in consulting, which may not suffice in a sector increasingly influenced by artificial intelligence, market volatility, and climate concerns. Younger leaders show more diversified career paths, incorporating finance, sales, accounting, and consulting, suggesting a shift towards more hybrid skill sets. While hotel leadership remains loyal to organizations, with 32% working for fewer than three companies, younger leaders show slightly more mobility. Formal management training is less common among younger leaders 29% compared to seniors 43%, with 52% of all leaders having a hotel management background. The study emphasizes that for Morocco to sustain its tourism growth and enhance its offerings, it must cultivate leaders who are operat
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This summary was AI-generated from a story originally published by Le Matin.
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