Grace Dudzai Musa cultivates a green revolution in Melfort, redefining Zimbabwe's agricultural landscape

Grace Dudzai Musa, managing director of Discovery Coin, is transforming Zimbabwe's agricultural sector from her 13-hectare farm in Melfort, near Marondera. Her enterprise includes three hectares of greenhouses producing cucumbers, tomatoes, and peppers, alongside open fields for leafy vegetables like covo, spinach, tsunga, lettuce, and carrots. The business also features 12 rooms for button mushrooms and six for oyster mushrooms, with an additional 14 hectares under development for crops such as watermelon, butternut, and potatoes. Musa's passion for agriculture began during her time in retail, where she recognized the vital role farming plays in the food supply chain. She now supplies fresh produce to major supermarkets, including Pick n Pay, across Zimbabwe. Despite initial setbacks, Musa's resilience and strategic insight have led to her success. She emphasizes that farming is more than a business; it is a calling that creates livelihoods and empowers communities, challenging the perception of agriculture as a male-dominated field. In 2023, Discovery Coin expanded to include meat imports and serviette manufacturing, though farming remains its core focus. Musa plans to establish an industrial site for local meat processing and exports, and to scale up greenhouse production for international markets, aiming to inspire other women in agriculture.